Marketers and entrepreneurs are always in a search to promote their company in cost-effective way and grow its revenue. Since e-commerce businesses are as dependant on sales, influencer marketing can be a asset that helps with generating more profits at fewer costs.
A Brief Definition of Influencer Marketing
An influencer is an individual with a certain amount of followers on a certain social network. The process of choosing the influencer who will be promoting your product or service is called influencer marketing.
What does this process consist of?
- Discovering in which social network your audience hangs out more.
- Finding a blogger whose content is relevant to promote your product/service
Why is Influencer Marketing an Important Channel?
You have seen advertising of different brands with the participation of celebrities many times. Why is that? Consumers are more likely to trust third-parties than brands, especially if this brand is unknown to a many audience.
It’s been shown that 90% of emerging influencers have already cooperated with brands, while 70% cooperate with them constantly.
The popularity of this marketing channel is definitely rising and there are reasons, that are:
It just Works
Good old word-of-mouth still works great in the 21st century.
If the quality of your service and products that are being sold are on a due level, influence marketing will help you attract new customers and, as a result, increase profits and brand awareness.
It’s in our Nature
Influencer marketing helps you reach the right audience in their natural habitat social networks. Most of us have a one particular favourite social network where we spend more time during the day.
Social networks are one of the most popular channels for communication these days among all. This makes influencer marketing even more attractive to some extent.
Why are big brands are so active on their social pages? Because it is a convenient way to stay in touch with their audience as well as conduct promotional activities in quick time.
It’s something that Customers Want
Surely, TV and print media advertising were the main advertising strategy that allowing businesses to reach their target audience a two or three decades ago. But now things have changed.
Nowadays, many people are starting to prefer internet advertisement to commercials and print media ads. In addition, the latter are much more expensive in most cases. The internet offers business multiple advertising sources that are possible with almost any budget.
It’s good for SEO
It is not a secret that Google has a lot of brain behind their ranking algorithms. So how does influencer marketing affect your e-commerce website’s ranking? There are two explanations:
- Influencer marketing helps your e-commerce website get more inbound links
- Influence marketing affects the social reach of your e-commerce website which, in turn, has an influence on ranking
One more Thing — Monitor the Performance of your Campaigns
Following all the e-commerce and mobile commerce trends is not enough to build a successful business in this field. Since influence marketing is sort of a trend it does not mean the adherence to it will help you improve your sales.
You have to cooperate with the right influencers on the right platforms and monitor how your campaigns perform. In the case of unsatisfying results, you should find out the reason why it happened.
Here are the basic metrics you can monitor to learn the performance of your influence marketing campaign:
- Number of website visitors
- Social activity
- Publicly available conversations over social media when your brand’s name was mentioned