Maximizing ROI: How a Digital Marketing Consultant Can Help Your Business Grow
A digital marketing consultant in chennai can be a valuable asset for any business looking to establish a strong online presence and maximize its ROI from digital marketing efforts.
Best Blogging Sites for Improved Search Engine Rankings
Blogging is a powerful tool for promoting your brand, building trust with your audience, and improving your search engine rankings. However, not all blogging sites are created equal. Some are better suited to certain types of content and niches, while others offer more robust features and tools.
Top 10 Tips to Create Highly Engaging Content
Even though content engagement has dropped by 55% over the last few years, 95% of marketers still feel that Coming up with the content that keeps your audience engaged and ways to interact with your audience every time and keep them visiting your website is very important for long term social success and can make you feel stretching your creativity a little thin. Here you can check 5 ways to create highly engaging content
1 Create Mini Campaigns From Long Content
Try to develop a short campaign where you share multiple data, inspirational quotations, and insightful buzzwords from graphics / presentations or Banners. Include a link to the long-form content, this way you will share useful content with your audience and drive traffic to your website.
2 Use Polls to Know the Opinions of Your Audience
You can increase the engagement of your audience by using different polls, and asking about their opinions, thoughts, and views on a particular topic. You can use different polls by asking your audience open-ended and insightful questions this way u can create your databases.
3 Content Should be Useful and Educational To Your Audience
Always try to share content that is informative and useful for the audience you can request them to share that content to their social media handles this way you can drive more traffic to your website
4 Create Content More Into Visual Forms
The audience these days is more interested in content that includes visuals. You are more likely to engage more audiences by adding images, videos, and Gifs to your content. People remember visual information 65% longer than text this way you can bring more audience engagement
5 Share Customer Testimonials and Reviews
People Nowadays trust more reviews and testimonials than the seller who is selling that product or service, average customer reads at least 7 reviews before making any purchase so a good review is more likely to bring you more sales and if you have already posted them on your website and blog, don’t leave social media, pick your best reviews & testimonials design them into catchy content and bytes and post.
6 Try to Create Original Content
Today, it’s tough to produce content that’s 100% unique. These days it’s all possible that someone chooses the same topic and took similar images and thoughts to create content that will look similar to you. Try to produce content that’s unique. With so much competition, it’s no surprise that producing engaging content is the biggest challenge for marketers, so the important thing is how to write the original content, well choose your topic and add your own voice to the similar content spin the content is the key to sound unique.
7 Marketing Campaigns Goal
Now talk about the goals of your marketing campaigns. You must know the purpose of your content, How Can Your Content be Useful for the readers. You need to understand what action your audience needs to take after reading your content. For example, you want to promote a new product on your website, and you have blogged about it. This is a great idea, but that alone won’t get people to buy the product, you need to motivate the readers to buy your products and services by highlighting the features and benefits of that product and how it can improve the lives of the consumers
8 Use Correct Information
We always suggest including statistics and research within the content. Marketers should be careful of the information they write. These days, anyone can put anything on the Internet. It’s important that you recognize the quality and accuracy of the websites you’re sourcing. That’s why it’s good to source your data from reputed sites only. In addition to making sure the source is authoritative, and always assures it’s fresh data. A statistic or study from five years ago may not be relevant today. If your content is providing updated and right information with facts and figures in sync with each other you are more like to engage your audience.
9 Use The Art of Story Telling
While data is important, it’s easier for people to relate to stories than just facts. This is the reason the audience enjoys watching TV, web series, and movies and trying to know more about celebrities. We want to know what comes next in the story. Telling a story will help you connect with your audience. It also improves your reliability on a subject; try to create stories that stimulate an emotional response from the audience. Speak in a way that’s relatable to your audience. Try to instigate powerful emotions such as sadness, Love, Fear, and patriotism.
10 Use Visuals
Apart from just using written content, your overall content marketing strategy must be much bigger than that. Pictures and videos need to be incorporated into this strategy. Use Original photos. Look at how visual elements are being incorporated into blog posts over the past few years. You can improve your content by using more infographics, if you will do your research, you are likely to build your own unique content. Infographics are more likely to take your content to another level. The audience tends to remember graphics more than text, people remember the content more if it’s in the form of graphics than text. Try to add graphics, pictures, data, and videos to your blogs. Possibilities with video content are infinite, people tend to watch more than reading.
Conclusion
Producing engaging content isn’t easy
Most businesses claim it’s the most challenging aspect of their business. Putting some extra effort and research you can create some highly engaging content. It’s all about keeping you original and standing out of the box. Try to produce content that is practical.
Use the information that is accurate and updated
Use the art of storytelling to capture the attention of your users, and use visuals and infographics to attract their attention Focus on getting clicks with your headlines, and keep your readers interested with the introductions and opening sentences.
Don’t use only a single strategy, Mix up your content to keep things interesting
By following the above 10 tips that we have suggested, you can create some highly engaging content for your blogs as well as your website.
Learn more about highly engaging content via Chasing media by visiting here.
The Ultimate Guide to Optimizing Your Google Business Profile Listing
As a business owner, you are aware of the importance of having a strong online presence in today’s marketplace. Google Business Profile is one of the most crucial resources you can use (GBP). You can manage your company’s web presence across Google, including Google Search and Google Maps, with the help of GBP, a free tool. This tutorial will teach you how to improve your GBP listing so that it is more visible, draws in more clients, and outranks rival businesses.
Claim and verify your GBP listing
Claim and verify your GBP listing as the first step in enhancing it. By doing this, you will have control over the details that show on your listing, such as your company name, address, phone number, website, and operating hours. Go to Google Business Profile and follow the directions to claim your listing. Google will contact you by phone or mail with a verification code once you have claimed your listing. To validate your listing, enter the code.
Optimize Your Business Information
Your GBP listing is built on the information about your company. Ensure that it is true, comprehensive, and current. This information consists of your company’s name, address, phone number, website, and operating hours. Employ your company’s true name, avoid stuffing keywords into the name, and make sure your address and phone number are the same on all websites. Complete every field on your GBP listing, including the ones for your company’s category, qualities, and services.
Add Photos and Videos
Photos and videos can make your GBP listing more attractive and informative to potential customers. Use high-quality photos that showcase your business, products, and services. Add photos of your storefront, interior, staff, products, and customers. You can also add videos that tell the story of your business, showcase your products, or provide a virtual tour of your store.
Encourage Customer Reviews
Customer reviews are a critical factor in your GBP ranking. Encourage your customers to leave reviews by asking them in person, sending them an email or text message, or adding a review link to your website or social media profiles. Respond to all reviews, both positive and negative, in a timely and professional manner. This will show Google and potential customers that you care about your customers and their feedback.
Use Google Posts
Google Posts is a feature of GMB that allows you to create and publish short messages, offers, and events. Use Google Posts to promote your products and services, announce special offers, and highlight your business’s unique features. Posts are visible on your GBP listing and can help you stand out from your competitors.
Monitor and Improve Your GBP Insights
You may get useful information from GBP Insights on how customers engage with your company online. Use GBP Insights to keep track of the views, clicks, calls, requests for directions, and consumer activities related to your listing. Use this information to pinpoint places where you can enhance your listing and draw more users. GMB Insights can be used to monitor the performance of your rivals and modify your approach as necessary.
Conclusion
Optimizing your Google Business Profile listing is essential to improving your online visibility, attracting more customers, and outranking your competitors. By following the steps outlined in this guide, you can create a comprehensive and informative Google Business Profile listing that will help your business succeed.
